Sales meets Hostage Negotiation

Most Sales Training Is Theatrics & Motivation.
We Turn It Into Trackable Data & Change That Sticks

86% of companies don't have a repeatable sales process.
62% of sales teams will miss quota this quarter.
Buying groups are getting bigger

And revenue leaders are tired of wrong forecasts and missed expectations. Until they meet us.

How it works

Working with us is simple – there are four stages that take you from where you are now, to having a sales team no competitor will be able to replicate.

FROM HOSTAGE NEGOTIATION TO BUSINESS

Deep discovery, complete stakeholder mapping & sales-led positioning

Business has changed:
• Budgets are tighter
• Competition increased, sales cycles are longer
• Getting in front of clients has never been harder
• The "economic buyer" has been replaced by a buying committee
• Prospects  are aware of most sales tactics and find them manipulative

We developed Sales with Advanced Tactics (SWAT)™ with the goal of addressing all these challenges by using techniques taken from Hostage Negotiation and Intelligence Operations – straight from the training of one of founders.

SWAT™ will help your sales tems ditch the scripts and adopt a simple, quick-to-adopt but extremely effective sales method that will allow them to qualify faster, close quicker and increase deal size.

Reduce your new reps's ramp-up time
Unlock better results for  all current reps
Increase deal size, reduce time-to-close
353%

Your ROI: Every dollar invested in sales training will return $4.53 in incremental revenue.

33%

The uplift in close rate for B2B teams who are trained in SWAT (Sales with Advanced Tactics)™

2x

Revenue increase: Companies that have a documented and repeatable sales process generate twice the revenue compared to companies without a sales process.

Why US

Not just advisors: Data-backed advice that works

DURINDAL was founded by Garrath L. Robinson & Sebastian D. P. Hidalgo with one mission: Helping Mid-Market revenue leaders navigate the noise of unstable market conditions, hectic technological disruption, and ever-increasing competition.

We are one of the only two companies in the world to adapt Hostage Negotiation techniques to business environments, and the only one in the world to turn sales training into change management to guarantee realtransformation.

We offer consulting only after delivering actual results
Our work starts at the most important frontline: sales
Our methods are tested across 6+ industries

What people say

We work with revenue leaders all across the globe

Philipp Redlinger
CPO @ EMBRACEABLE TECHNOLOGIES
They helped us tremendously in shaping our company's go-to-market, positioning and strategy.
Maria E. Chapero
M. MANAGER @ BOSCH
This is the kind of work that will impact your business as a whole, bringing clarity to the prospects and inner clients, and leading to revenue growth and differentiation.
Ve Muath
CEO @ FOUNDR OPS
DURINDAL's unique blend of skills truly sets them apart in this field. Their deep understanding of human behaviour and consumer psychology allows them to craft strategies that resonate with the ideal customer. If you're looking for someone who can manufacture influence for you, I recommend them
Sarah Johnson
CEO - Apple INC
Their innovative solutions and dedicated team transformed our processes, saving us time and money. Their attention to detail and commitment to excellence is unparalleled. We couldn't be happier with the results!

How you can work with us

We offer three main services to first-time clients.
Here's what you can access today:

Sales Calls
Assessment

Does it feel like your reps are missing key moments during sales calls, but you don't have time to review them all?

We provide actionable insights into your team’s call performance. By analyzing recorded calls, we identify areas of improvement, ensuring your team is always delivering their best.

  • 2x faster conversion from discovery to next step
  • +21% faster sales cycle
  • Calls reviewed in <72hrs
Get Started
Book Your Suitability Call
S.W.A.T.™
Sales Transformation

There's a 60% chance your sales teams will miss quota this quarter. The culprit? Either lack of a repeatable sales process, or overreliance on methods like MEDDPICC and Challenger.

Our SWAT™ Transformation will train your teams and combine human-led coaching with AI support to improve performance.

  • +33% increase in closed deals
  • 2x stalled deals unlocked
  • Data-driven sales performance tracking
Get Started
Our Most Popular Service
Scale Predictably
Acceleration Sprint

Mid-Market, growth-stage companies need more than just sales: You need a GTM engine that gets them out of the "mid-market trap" that risks stalling or even reversing your growth

Scale Predictably is a 90-day revenue acceleration program that future-proofs your organization by aligning Sales, Marketing and Customer Success.

  • 40% faster sales cycle
  • +20% increase in qualified pipeline
  • Full data visibility and functional synergy between Sales, Marketing and CS
Get Started
Only 2 Clients Accepted per Quarter

So, is this just about sales?

No. We also offer RevOps support,  traditional advisory, and strategy consulting.
One catch: You can only access them if you've entered our client pool through one of the services above.

S.T.R.I.K.E.™ | A GTM framework to align Sales, Marketing & CS.
Strategy Consulting | For companies who feel they're losing their competitive edge
Stay in touch with us

We're building a community of revenue leaders who want to be ahead of their competitors. Does that sound like you?

We won't spam you. It's a promise.

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