Government Credibility Doesn’t Close Commercial Deals.

We help defense and dual-use companies build the commercial sales motion their government background never taught them.

Full-Stack GTM Integration. No Outsiders.

One integrated workflow—strategy, signals, intel, and execution in unified motion.

Full-Stack GTM Integration.
No Outsiders.

One integrated workflow—strategy, signals, intel, and execution in unified motion.

WHAT WE DO

Embedded Partnership

Most consultants deliver a deck and leave. We install two operators inside your company for the length of the engagement. They talk to your whole team, not just your C-suite. They run the change management, own the knowledge transfer, and carry a number against the outcomes we promised. When the engagement ends, your team runs the motion without us. When it doesn't, we stay until it does. Most embedded engagements start with one of the three services below.

Embedded pipelin

Embedded Partnership

Most consultants deliver a deck and leave. We install two operators inside your company for the length of the engagement. They talk to your whole team, not just your C-suite. They run the change management, own the knowledge transfer, and carry a number against the outcomes we promised. When the engagement ends, your team runs the motion without us. When it doesn't, we stay until it does. Most embedded engagements start with one of the three services below.

Embedded pipelin

Embedded Partnership

Most consultants deliver a deck and leave. We install two operators inside your company for the length of the engagement. They talk to your whole team, not just your C-suite. They run the change management, own the knowledge transfer, and carry a number against the outcomes we promised. When the engagement ends, your team runs the motion without us. When it doesn't, we stay until it does. Most embedded engagements start with one of the three services below.

Embedded pipelin

SWAT Sales Training

Your team is smart. They just never had a method. SWAT (Sales with Advanced Tactics) is a hostage negotiation- and PsyOps-based sales method: and it is a scored rubric, not a playbook of slogans. Every training session is custom built from your team's own recorded calls, graded the same way every time, with a scorecard the whole team can see. Teams who complete the full program hit a 43% average close rate. Click on this card to read more about the SWAT Sales Method.

Dossier

SWAT Sales Training

Your team is smart. They just never had a method. SWAT (Sales with Advanced Tactics) is a hostage negotiation- and PsyOps-based sales method: and it is a scored rubric, not a playbook of slogans. Every training session is custom built from your team's own recorded calls, graded the same way every time, with a scorecard the whole team can see. Teams who complete the full program hit a 43% average close rate. Click on this card to read more about the SWAT Sales Method.

Dossier

SWAT Sales Training

Your team is smart. They just never had a method. SWAT (Sales with Advanced Tactics) is a hostage negotiation- and PsyOps-based sales method: and it is a scored rubric, not a playbook of slogans. Every training session is custom built from your team's own recorded calls, graded the same way every time, with a scorecard the whole team can see. Teams who complete the full program hit a 43% average close rate. Click on this card to read more about the SWAT Sales Method.

Dossier

Strategy & Narrative

Your product does ten things. Your website says nine of them. Commercial buyers don't have time to figure out which one matters to them. Four weeks inside your messaging: we audit every commercial-facing asset, listen to your last 20 sales calls, and rewrite the story your team tells from first touch to signed contract. You walk out with a positioning that your BD team, your marketing team, and your buyers all recognise as the same company.

GTM Architechture

Strategy & Narrative

Your product does ten things. Your website says nine of them. Commercial buyers don't have time to figure out which one matters to them. Four weeks inside your messaging: we audit every commercial-facing asset, listen to your last 20 sales calls, and rewrite the story your team tells from first touch to signed contract. You walk out with a positioning that your BD team, your marketing team, and your buyers all recognise as the same company.

GTM Architechture

Strategy & Narrative

Your product does ten things. Your website says nine of them. Commercial buyers don't have time to figure out which one matters to them. Four weeks inside your messaging: we audit every commercial-facing asset, listen to your last 20 sales calls, and rewrite the story your team tells from first touch to signed contract. You walk out with a positioning that your BD team, your marketing team, and your buyers all recognise as the same company.

GTM Architechture

Pipeline Diagnostic

"Our commercial pipeline isn't moving." Is one of the sentences we hear almost every week. We spend two weeks inside your pipeline: we pull the last 90 days of deals, score the calls your team ran, and show you which stage is lying to you. You walk out with a commercial GTM plan, the first 90 days scheduled, and a short list of deals worth killing. Clients see pipeline velocity rise 21% on average. If you have no CRM data, no problem: we interview your team and use their perspective to provide you the same outcomes.

Your Compass

Pipeline Diagnostic

"Our commercial pipeline isn't moving." Is one of the sentences we hear almost every week. We spend two weeks inside your pipeline: we pull the last 90 days of deals, score the calls your team ran, and show you which stage is lying to you. You walk out with a commercial GTM plan, the first 90 days scheduled, and a short list of deals worth killing. Clients see pipeline velocity rise 21% on average. If you have no CRM data, no problem: we interview your team and use their perspective to provide you the same outcomes.

Your Compass

Pipeline Diagnostic

"Our commercial pipeline isn't moving." Is one of the sentences we hear almost every week. We spend two weeks inside your pipeline: we pull the last 90 days of deals, score the calls your team ran, and show you which stage is lying to you. You walk out with a commercial GTM plan, the first 90 days scheduled, and a short list of deals worth killing. Clients see pipeline velocity rise 21% on average. If you have no CRM data, no problem: we interview your team and use their perspective to provide you the same outcomes.

Your Compass

Clarity under pressure.

Cadence over chaos.

Revenue on purpose.

WHO WE SERVE

For founders who sold their first deals through agency contracts, warm introductions, and trust. The commercial market does not run on any of those alone.

The Former Operator

Dual use teams

Play on Spotify

The customer loves you, but the deal keeps getting delayed.

The Former Operator

Dual use teams

Play on Spotify

The customer loves you, but the deal keeps getting delayed.

The Intelligence Analyst

Access

Play on Spotify

You qualify perfectly, but the pipeline doesn’t move.

The Intelligence Analyst

Access

Play on Spotify

You qualify perfectly, but the pipeline doesn’t move.

The Technical Founder

Pilot

Play on Spotify

Your product demos go well. Deals still don’t close.

The Technical Founder

Pilot

Play on Spotify

Your product demos go well. Deals still don’t close.

The Policy Founder

Mission

Play on Spotify

Your pitch reads like a white paper, and it doesn't drive decisions.

The Policy Founder

Mission

Play on Spotify

Your pitch reads like a white paper, and it doesn't drive decisions.

The Ex-Contractor

Learning the building

Play on Spotify

You thought low price would win the deal. The buyer wanted outcomes

The Ex-Contractor

Learning the building

Play on Spotify

You thought low price would win the deal. The buyer wanted outcomes

The Enterprise Leader

Falcon

Play on Spotify

Your sales process has many stakeholders, and you don’t have access to most of them.

The Enterprise Leader

Falcon

Play on Spotify

Your sales process has many stakeholders, and you don’t have access to most of them.

The Former Operator

Dual use teams

Play on Spotify

The customer loves you, but the deal keeps getting delayed.

The Intelligence Analyst

Access

Play on Spotify

You qualify perfectly, but the pipeline doesn’t move.

The Technical Founder

Pilot

Play on Spotify

Your product demos go well. Deals still don’t close.

The Policy Founder

Mission

Play on Spotify

Your pitch reads like a white paper, and it doesn't drive decisions.

About us

METHOD

1

Behavioral psychology applied to your reality, then scored and operationalized.

METHOD

1

Behavioral psychology applied to your reality, then scored and operationalized.

Music producer sitting in his studio

FLUENCY

2

Defense vocabulary, commercial rigor. We speak both and help you translate.

FLUENCY

2

Defense vocabulary, commercial rigor. We speak both and help you translate.

TRANSFER

3

Your team runs the playbook after we leave.

TRANSFER

3

Your team runs the playbook after we leave.

HONESTY

4

We operate against reality and help you adapt to it. No theory. No slideware.

HONESTY

4

We operate against reality and help you adapt to it. No theory. No slideware.

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Average client close rate

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Average client close rate

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% pipeline velocity

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% pipeline velocity

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% of cold deals unblocked

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% of cold deals unblocked

Testimonials

Chelsea Burns

Holistic, Human Centered, Team Sensitive.

Their advisory is truly holistic and grounded. As a B2B/B2G boutique firm working in mission-driven economies, his guidance helps you lean into real areas for sales improvement while honoring the trust you’ve built. Above all, he reminds you that courage matters—and that you can keep rinsing and repeating what works.

Gabriela Corbera, CEO @ LunaMaps

Sebastian Obadia

Vision meets execution.

Their ability to connect strategic vision with hands-on execution made growth predictable, scalable, and was exactly what our company needed.

Michael Dillon, CMO @ ABA Engine

Michael Alt

No fluff, just precision.

I had the chance to work with Durindal during a pivotal moment for my company, and within the first 30 minutes of our initial conversation, they zeroed in on the core sales bottleneck we hadn’t been able to crack. They brought clarity, structure, and real tactical value without wasting a second. If you’re looking for someone who can immediately add value to your sales strategy, especially around positioning and outbound, these guys are who you want in your corner.

Evante Daniels, CSO @ Seeqer

got questions?

What do you actually do?

Are you consultants? What does "embedded" mean?

Defense or commercial — which do you specialize in?

How fast does this work?

We already have a CGO and a VP of Sales. Why do we need you?

How do we start?

got questions?

What do you actually do?

Are you consultants? What does "embedded" mean?

Defense or commercial — which do you specialize in?

How fast does this work?

We already have a CGO and a VP of Sales. Why do we need you?

How do we start?

got questions?

What do you actually do?

Are you consultants? What does "embedded" mean?

Defense or commercial — which do you specialize in?

How fast does this work?

We already have a CGO and a VP of Sales. Why do we need you?

How do we start?

Light ray in shadows

Let's get
in touch